Shipping costs can be a major barrier to making sales on your e-commerce site. Offering free shipping can be an effective way to entice customers to buy from you, but it might not always be feasible. Let’s have a look at the benefits of offering free shipping and some tips for successfully offering free shipping without breaking the bank.

Also Read: Best eCommerce Shipping Solution Providers in India

Benefits of offering free shipping on your eCommerce store

One of the primary benefits of offering free shipping on your eCommerce store is increased customer acquisition. Studies have shown that offering free shipping can drive more customers to make purchases, increasing revenue and loyalty among customers.

By offering international shipping options, you can also expand your customer base and ship to customers around the world! With global consumers becoming increasingly comfortable with online shopping, this could be a great opportunity to tap into a new market and increase profits.

By providing free shipping, you can also create a sense of urgency among shoppers. This means more sales for you! Offering free shipping can help make your eCommerce store more successful than ever.

Top ways to offer free eCommerce shipping

Create Shipping Thresholds 

Creating a minimum purchase threshold for free shipping is an effective way to provide customers with the incentive of free shipping while still keeping costs down. For example, you could set a minimum purchase amount of INR 1000 before customers will qualify for free shipping. This allows you to keep prices low and still cover your shipping costs by setting higher purchase thresholds.

Leverage Flat Rate Shipping 

Flat-rate shipping is another great way to offer free (or discounted) shipping without incurring too much cost. By offering a flat rate option, you can easily control how much money you spend on each shipment while providing customers with a specific price they can count on when they're shopping online. This option also makes it easier for customers to budget their purchases since they know exactly how much their order will cost in advance, including any applicable fees or taxes.

Incentivize Loyalty Programs 

A loyalty program can help incentivize people to shop more often at your store by offering rewards such as discounts or special offers for frequent buyers. You can use this program as an opportunity to offer free (or discounted) shipping for loyal customers who reach certain thresholds or milestones in the program. This is a great way to reward shoppers who remain loyal and encourage them to come back and make additional purchases from your store over time.

While offering free shipping can add value to your brand, you also need to provide faster shipping to bring down your RTO rate. With NimbusPost, a tech-enabled shipping partner, you can ship internationally across 196+ countries and domestically across 29000+ pin codes at the lowest rates and improve your profit margin.

Conclusion

Making sure that your website offers competitively priced options for eCommerce shipping is essential if you want your business to succeed online. Whether you ship internationally or domestically, offering free (or discounted) shipping options is one of the best ways to encourage more sales and keep people coming back again and again! By using the above-cited methods, you can offer attractive options without breaking the bank – so why not give it a try today?