Shopping cart abandonment is a major challenge for online businesses. According to Baymard Institute, the average cart abandonment rate is a staggering 69.99%. That means that about 70% of potential customers are leaving your business’s website before they complete their purchase. Fortunately, there are strategies you can employ to reduce shopping cart abandonment and increase sales. Let’s take a look at some of those strategies.

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Ways to Conquer the Cart Abandonment Problem

Keep Checkout Simple and Streamlined

The checkout process should be as simple as possible and should not require too much personal information from the customer. According to Baymard, customers will abandon their carts if the checkout process is too complicated or requires too much personal information. Try to keep it as simple and streamlined as possible with minimal steps required for checkout—ideally three steps or fewer. Showing progress bars and providing an estimated time for checkout completion can help increase trust in the process by giving customers an idea of what they can expect so they don’t have to guess how long it will take to finish checking out.

Offer Multiple Payment Options

Having multiple payment options available gives customers more freedom to choose how they want to pay for their purchases—whether it’s using a debit card, credit card, PayPal account, or other online payment methods like Apple Pay or Google Pay. This increases customer convenience and helps eliminate any confusion about how payments can be made on your website, making it more likely that customers will complete their orders without abandoning their carts along the way.

Make Shipping Information Clear From The Start

Customers want to know upfront how much shipping costs, when their order will arrive, and what return policies exist if they need to return an item after purchase. Don’t make them wait until checkout only to find out these details; include this information on product pages so that shoppers know exactly what they’re getting into before adding items to their carts. If you offer free shipping (or free returns), make sure this is made very clear upfront; research shows that 63% of shoppers consider free shipping as one of the most important factors influencing purchasing decisions.


Shopping cart abandonment is a major challenge faced by online businesses but there are strategies you can use to counteract it. Above-listed solutions along with NimbusPost, the best logistic company in India, can help overcome help reduce shopping cart abandonment rates and increase sales conversions on your website. By taking advantage of these strategies and the best courier services in India, you can ensure that more customers stick around until the end of the checkout process!