Retailers saw a shift in non-essential buying after the COVID-19 pandemic significantly reduced global spending. Instead of spending money on "extra" things, many people were having trouble paying their bills since they lost their employment and their assets' value. But those who managed to cover their regular costs also grew their savings. Many people are beginning to think about how to use their savings as their concerns about safety and health diminish. 

According to a MarketXcel study performed right before Diwali and highlighted in the article "The changing spectacle for festivities," 55% of respondents stated they would buy new garments and accessories for their wardrobes. Over 81 per cent of respondents to Shopify's festive outlook survey indicated they planned to buy new apparel.

Given the surge in revenge shopping trends in India and abroad, which basically rose in popularity in the post-pandemic world, e-tailer businesses are struggling to fulfil the sudden spike in demand by managing their inventory and fulfilment centres. If you are also stressed about handling last-mile fulfilment for your retail business, this blog can turn out to be a real saviour for you.

Also Read: 5 logistics startups shaking up eCommerce

5 Tips to Gear Up Your Retail Last-Mile Fulfillment To Meet Soaring Demand

  1. Increase proximity between customers and warehouses

Don't just consider the cost of the rent when evaluating warehouses; also consider how close you are to your target market. The latter could end up saving you a lot more money over time by cutting down on delivery costs, time, and fuel usage. 

To cover more land and be nearer to more customers, you should evenly distribute your warehouses and fulfilment centres.

2. Optimize your Delivery route

Planning your route can significantly shorten delivery times. Because routes are updated in real-time, using software to plan your routes not only saves time compared to doing so manually but also may reduce the number of drivers required per day to fulfil the deliveries.

3.Hire a 3PL

To help meet soaring demands, outsourcing your logistics operations to a reliable and trustworthy 3PL provider can turn out to be a smart move. Logistics aggregators like NimbusPost provide AI-powered logistics software solutions, along with warehouse and global fulfilment services, at really affordable rates.

4.Engage Customers in Conversation

Customers should be kept up to date on the status of their packages by receiving regular alerts throughout the delivery process. This helps assure that the consumer will be available at the time and location of delivery, which benefits both the customer and the driver as well.

5. Give customers access to real-time delivery tracking

E-commerce businesses can no longer get away without giving their consumers tracking numbers. If you don't provide tracking information in the first place, clients will contact your customer service department to inquire about every delivery, which can soon escalate other costs that could have been avoided. 


E-tailers and e-commerce businesses can easily overcome last-mile logistics delivery by adopting these above-mentioned tips, in order to fulfil their customer demands in peak demand periods.